Liberals offer compromise to end parliamentary standoff over documents tied to firing of Winnipeg lab scientists
2021.12.02 21:36 sesoyez Liberals offer compromise to end parliamentary standoff over documents tied to firing of Winnipeg lab scientists
2021.12.02 21:36 daysereddituser Isn't it so beautiful it seems unreal?
2021.12.02 21:36 emtellingu [QCRIT] Adult non-fiction business how-to book - EMBOLDENED SOCIAL MEDIA SHORTCUTS (29k, 1st attempt)
Thanks in advance for your help!
Dear [agent’s name],
I am seeking representation for EMBOLDENED SOCIAL MEDIA SHORTCUTS, a 29,000-word business how-to book. I am writing to you because [insert reason why they caught my eye, i.e. similar book they’ve helped publish]. My book summarizes over a decade of marketing experiences, leading initiatives for companies such as [omitted for privacy purposes; I have worked for large, important companies]
With the COVID-19 pandemic pushing brands to go digital, EMBOLDENED SOCIAL MEDIA SHORTCUTS goes beyond the basics and teaches business owners how to:
- Get their YouTube videos at the top of search results from Day 1
- Figure out the best posting times and hashtags to use on Instagram, to reach their target clients
- Harness their likeability factor on Facebook, so that clients thank them for selling to them
- Easily create videos for TikTok that can then be used on YouTube, IGTV, ads, etc.
Making use of exclusive, analytics-led research done by the author and presented with straightforward, step-by-step instructions, this book teaches the logic behind the ever-changing platforms and their algorithms. Broadcasting a brand on social media becomes second nature, easy, and fun.
EMBOLDENED MARKETING SHORTCUTS is the go-to reference book for the business owner who wears too many hats and doesn’t know how they ended up with the “social media marketing” one. These days, there is a need and demand for social media marketing knowledge, outside of free resources and formal education. Reasons for this include:
- The self-starter, go-getter nature of most business owners:
Very few business owners actually have a formal background in marketing. 56%
of American business owners have only attained a high school diploma. Yet, 96%
of small business owners actively use social media as a marketing tool and 47%
of them do all of their marketing, all on their own. That means there are at least 14.42 million
small business owners that need reliable social media marketing resources, outside of formal education. And this, just in the United States.
- The rise of ecommerce:
Ecommerce has rapidly grown in the last few years and has ramped up due to the COVID-19 pandemic. In 2020, online B2C sales jumped from 598 to 791.7 billion dollars
in the United States alone. Reacting to the consequences of the COVID-19 pandemic, 51%
of business owners have increased their interactions with clients online and 36%
of businesses have shifted to only selling online. Social media spending by brands has also seen a 74% increase
in the last few months alone. It shouldn’t come as a surprise then that “social media marketing” reached its all-time highest peak
in Google searches in June of 2020 and that it still commands quite a lot of attention.
- The lack of reliable and transparent information on social media marketing :
The popularity of social media marketing doesn’t, however, translate into readily available, reliable information on the subject. What works for one brand on social media might not work for another, leading to conflicting answers to the same question. For a common question like “when to post on Instagram”, here are some of the answers that can be found: Hubspot
: post any day between 10 am and 3 pm CDT Later
: any day at 6 am (your local time) SproutSocial
Tuesday between 11 am and 2 pm CDT
Monday through Friday at 11 am CDT Influencer Marketing Hub
Thursday between 2 pm and 3 pm CDT
Wednesday at 11 am CDT
Friday at 10 am CDT
However, these answers don’t necessarily take into consideration the time zone of the reader nor the behavior of their target clients on social media. Instead, EMBOLDENED SOCIAL MEDIA MARKETING gives readers the steps to answer this question (and others) for their brand and for their specific target market.
Now, a bit more on the author. [I have omitted my name for privacy purposes] currently runs the marketing consulting firm that she founded, [company name and website omitted for privacy purposes]. Throughout her career, she has had the opportunity to head a non-profit food bank and teach a seminar at John Abbott College on business operations. During the course of her own studies, she was awarded a collegiate prize for Quebec’s National Contest in Entrepreneurship. She has authored several employee manuals, used internally by the companies she has worked for. She has also grown her Instagram following to over 600 followers in just one year.
To promote her proposed book, the author plans on actively expanding her presence using her knowledge of social media marketing and other forms of marketing. Here are some of the specific tactics she plans to use to promote this book:
- Hosting recurring webinars on social media marketing and inviting the attendees to learn more by buying the book
- Creating social media marketing tutorials on YouTube and promoting the book through them
- Posting questions answered by the book on Instagram and Facebook every week, to tempt people into buying the book
- Launching an online SEO course on her consulting website and promoting it alongside the book, through upselling, email marketing, and organic reach
- Recommending her book to her current consulting clients
Here are reviews of other social media marketing books that are currently on the market:
Vaynerchuk, Gary. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
. Harper Business, 2018.
The credibility of Vaynerchuk’s entrepreneurial success is contrasted by the lack of structure in this book. Raving reviews of entrepreneurs having read his previous book are interspersed with Vaynerchuk’s mentions that hard work and the right mentality are needed to succeed. The book focuses more on encouraging people to work hard rather than giving them the tools they need to grow their brand.
Staples, Tim, and Josh Young. Break Through the Noise: The Nine Rules to Capture Global Attention
. Mariner Books, 2019.
Noteworthy observations of what makes a social post or ad viral are bogged down by retellings of impressive work experiences as well as several pages on the history of advertising mediums. The authors go into great length describing how the newspaper was overtaken by the radio, then the TV, then the internet. This book teaches concepts over techniques: it inspires the reader to take action but leaves them slightly lost with the action to take.
Swartz, Avery. See You On the Internet: Building Your Small Business with Digital Marketing
. Page Two Books, Inc., 2020.
This book gathers a lot of the fundamentals of digital and social media marketing together yet only just scratches the surface of each topic broached. The ideas behind SEO keywords and social media content are brought up but no directions, recommendations, or precisions are given. From this book, the reader might get a better understanding of what all can be done with digital marketing but not necessarily how to go about it successfully.
Kerpen, Dave. Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
. Third Edition ed., McGraw-Hill Education, 2019.
This book explains different ways of leveraging a brand on social media but most of its ideas are summarized by the title of its chapters. The chapters have several examples of businesses following or not following these principles but they don’t push the conversation forward or expand on the concepts presented.
Eagle, Will. YouTube Marketing for dummies
. John Wiley & Sons, Inc., 2019.
The book offers a good overview on how to use a YouTube channel and YouTube ads but does not go into enough depth on how to strategize a YouTube channel, to get as much of an organic reach as possible. The recommendations in the ad section are tried and true but generic and don’t offer much in the area of specific or applicable tips.
Now, for the outline of EMBOLDENED SOCIAL MEDIA SHORTCUTS:
Chapter 1: The Basics of Marketing
This section is the briefest course on marketing fundamentals and primes the reader to use their social media profiles as highly converting business tools. It presents them with various marketing tools and techniques that will aid them in the growth of their brand like:
- How to sell without selling to clients
- How to build a community around your brand
- How to design a better website
- How to write better content for your brand
- How to create your own playing field in your industry
- How to take advantage of free marketing and content creation tools
It also explains to the reader why it’s important to keep track of their social media analytics and how to start interpreting that information, so that the time they can invest in marketing their business is well spent.
Chapter 2: Which Social Media Platforms Should My Business Use?
This chapter provides an overview of all of the possibilities each social media platform has for a business. It also explains novel ways of exploiting each of these platforms. The goal of this chapter is to help the reader make an educated decision about which platforms they want to focus their time on and for which reasons. Business owners don’t necessarily have the time to have a strong, active presence on all social media platforms so it’s important to invest time in the platforms that best align with their strengths, abilities, and interests. This chapter explains why it’s more important for the reader to go with platforms they enjoy using over a platform that may or may not be more popular with their target clients.
Chapter 3: YouTube
This chapter explains how to use YouTube to the fullest. It explains, among other things, how to:
- Find the most optimized keywords for the reader’s videos and for their channel
- Customize their channel’s pages, to better reflect their brand
- Create optimized thumbnails using the author’s “Large Icon” test
- Come up with a YouTube channel banner that will be legible and optimized for all kinds of screen sizes (i.e. TVs or cellphones)
- Use TubeBuddy’s best features, a program that makes optimizing YouTube videos a breeze
- Set up templates of keywords and text that can be reused for every new video
- Write optimized descriptions for each video in their channel
- Determine whether it’s worth updating older videos with all of the best practices presented in this chapter and those presented in the rest of this book
Chapter 4: Instagram
This chapter dives into the ins and outs of Instagram. The reader will learn skills like:
- Writing content their target audience will resonate with
- Crafting an attention-grabbing description for their business
- Organizing collaborations with the right types of businesses and influencers
- Creating a template for their posts with their company’s logo as a watermark
- Optimizing their profile picture for their Instagram profile
- Shortening links that are in the description of their posts
- Creating industry calendars that make post creation that much easier
- Scheduling posts when the majority of their target clients are online
- Setting up product tagging, for a more immersive shopping experience
- Attracting the attention of their target clients, through engagement and what engagement means on Instagram
Chapter 5: Facebook
This chapter focuses on Facebook and how to do actions such as:
- Joining the right Facebook groups
- Setting up automated messages that boost your customer service response
- Setting up Messenger as a light, engaging chatbot, for your Facebook page and website
- Customizing the layout of your Facebook page, to better highlight your offering
- Scheduling different kinds of posts for your Instagram and Facebook profiles, for free
- Creating cover art for Facebook that easily reflects your brand
- Figuring out whether it’s worth it to set up a Facebook group for your business
- Booking appointments through Facebook and using Messenger to remind clients of upcoming appointments
- Changing your Page’s button so that it fits in with your business’ primary call to action
Chapter 6: TikTok
The reader will learn how to highlight their business on TikTok by:
- Adding important branding elements to their channel like their website’s URL, to either the video or their page’s description
- Getting inspired to create original, trend-worthy video content that will get them noticed
- Following a current trend on TikTok to highlight their business and their offering
- Easily modifying their tripod to film vertically, to respect Tiktok’s video dimensions
- Cropping videos so that they can be easily used on platforms requiring different video dimensions: TikTok, YouTube, IGTV, etc.
- Analyzing their business’ data on TikTok
- Using Blender as a free, video editing software
Chapter 7: Conclusion
Instead of rehashing the content presented in the book, the conclusion presents some of the branding possibilities that exist on Reddit and avoiding some of the common mistakes others have made on this platform. This last chapter explains how to:
- Approach interest-based groups on Reddit with your offering
- Leave a digital calling card for your business that can be seen for years to come
- Prove your expertise to a large number of people
- Avoid being seen as a spammer
- Help other Redditers and garner favor with your target clients
- Start a thread that promotes your business while generating a positive conversation
Here are three sample chapters of the proposed book:
[Omitted as this is a QCRIT]
submitted by emtellingu
to PubTips [link] [comments]
2021.12.02 21:36 ifellsleep i want to be remember as a hero
2021.12.02 21:36 grim_creeeper Switch server
Anyone able to connect on switch. Haven’t been able to connect at all today.
submitted by grim_creeeper to Diablo_2_Resurrected [link] [comments]
2021.12.02 21:36 LyricalOnirical Come play the 1.18 update with us at the Bagnides SMP!
Join the Bagnides SMP server cross-play and build your very own empire! We recently updated to 1.18, come join us!
Bagnides (BAG-nee-dehs) is an active 1.8 (latest version) Survival MultiPlayer server that takes inspiration from Empires SMP. The main focus of this server is to create empires. We have a friendly community and we'd love to see you there! Thanks to the Geyser plugin, both Bedrock and Java players can join.
There currently are many empires. Any player can create an empire and become its ruler just by saying so. Nonetheless you can play however you like as long as you follow the rules, i.e., interacting with these empires or making one is not compulsory.
If you'd like to join (and are over 18 years old), please apply in our Discord: https://discord.gg/3yG865XKNP
submitted by LyricalOnirical to MinecraftBedrockers [link] [comments]
2021.12.02 21:36 Individual-Cookie2 Wanted to paint Tame Impala's Borderline using starryai, thoughts?
2021.12.02 21:36 workwithindies Alta is hiring a Concept Artist to work from Anywhere
submitted by workwithindies to WorkWithIndies [link] [comments]
2021.12.02 21:36 Lechies [help][PC] Dark Souls Remastered 4 kings
At boss gate PW is 1111
submitted by Lechies to SummonSign [link] [comments]
2021.12.02 21:36 Wave_Watching 54 [M4F] Police Officer working the night watch
Hi there, I'm a cop working the night watch. It's slow right now and I could use some conversation. If that's you inbox me and I'll get back in a flash!
submitted by Wave_Watching to Kikpals [link] [comments]
2021.12.02 21:36 Good-Plane-1020 🏵️The Shiba Max Army🚀 is Unstoppable!⚔️ Shiba Max aims to generate a Network Effect unparalleled in the Crypto & DeFi, and be the best Millionaire Maker project in DeFi!💸 We are going to be the next big community-driven token taking the Crypto Market by Storm!⚡ Join our history making journey!
🏵️The Shiba Max Army🚀 is Unstoppable!⚔️ Shiba Max aims to generate a Network Effect unparalleled in the Crypto & DeFi, and be the best Millionaire Maker project in DeFi!💸 We are going to be the next big community-driven token taking the Crypto Market by Storm!⚡ Amazing Community & developer Team! Trust me you dont want to miss this. Lets Go!
🌐BSC Scan: https://bscscan.com/token/0x8D627425e0fdFAa0BEfb5637f4eF82E1f345c000
Liquidity is locked: https://dxsale.app/app/v3/dxlockview?id=0&add=0x1cd86Df8ac79a13819CbEFa546beD34F35E9743D&type=lplock&chain=BSC
Contract Ownership is Renounced: https://bscscan.com/tx/0x97ec4ea4e64dc02aa84e8b634e319dc49bdec4fe7a0fff5daf26d4ddbee884bb
Buy with 11% Slippage right here on PancakeSwap!
One of our main priorities is making our token safe, fair and completely transparent for all investors. Thats why we have renounced ownership of the Shiba Max contract on launch ensuring no individual or entity has control of Shiba Max, ensuring that it is decentralized and secure for all investors.
Our Tokenomics are as follows:
Auto-Liquidity Generation: 7% of all Shiba Max transactions will be contributed to building Liquidity ensuring the growth, stability, and sustainability of the token. This feature ensures that the price of the token is backed by a constantly growing liquidity pool. Multiple secure liquidity pools will be added as we grow, and our token is listed on centralized exchanges such as Bilaxy and Hotbit. The rate of contributions will only increase as our community grows and trading volume increases providing stability and security to our investors.
Decentralization: Contract Ownership was renounced at launch as a result of this action no individual or entity has ownership of the contract, making Shiba Max secure and fair for our community and truly decentralized. 100% of Liquidity was locked on launch (Please refer to our FAQ section for link) to ensure security and peace of mind for our investors.Shiba Max was tested extensively using the testnet prior to launch to ensure absolute security and accuracy of function, it was designed to be scalable, self-sustaining, and to scale seamlessly and frictionlessly on a fully autonomous and rapidly growing DeFi ecosystem.
Shiba Maximum Rewards: All holders will have their Shiba Max balance grow through RFI Rewards at intervals as the Shiba Max Army grows. This function will allow the Army to effectively earn interest rewards which will increase as our community grows. Our mission is to ensure that the Shiba Max Army is rewarded as our domination of the Crypto Market continues on.
The Shiba Max NFT Marketplace and its offerings is brimming on the horizon. We will be working garner a roster of the best Digital artists, Influencers, Celebrities, and Athletes to have an all-star lineup of NFT releases at launch. The Dynamic NFT releases would also be paired with Physical Merchandise to add further value to our Marketplace offerings. Airdrops will also be going out to our top shillers and holders.
submitted by Good-Plane-1020 to ico [link] [comments]
2021.12.02 21:36 Cheeseguy88_RS3 How long do you guys wait after painting to mask?
2021.12.02 21:36 SYFKID2693 Flashing CEL after using fuel additive?
This weekend I did an oil change and filled up my tank from empty and added some fuel additive. I never really use additive but the truck (2007 Silverado 2500HD 6.0) had been sitting for quite some time so I used the fuel additive. Drove it around for a bit and she ran fine. On my way into work tonight the check engine light started flashing. It was not a misfire. The truck was still running fine. I'm going to check the codes in the morning but could the additive be causing this? I'll update with codes in the morning.
submitted by SYFKID2693 to MechanicAdvice [link] [comments]
2021.12.02 21:36 MuscleInteresting461 Reflection of Day 2 ✨
Todays workout was so good I can’t decide if I want to go again.
submitted by MuscleInteresting461 to orangetheory [link] [comments]
2021.12.02 21:36 dirty_boris Androgen test, looking for general information
I recently had my hormones tested as I noticed some irregularities (low body hair growth, lower muscle mass etc). I got the results sent to me but I'd appreciate some help in interpreting them as some of them seem to be near the limits of the given ranges. I plan on seeing my doctor to go over them formally of course, but I'd just like a little background knowledge before I book an appointment with him. Hopefully everything's okay!
I'm a 29 year old male, if that helps. Just under 6'1 and about 197 lbs
Free Androgen Index: 32.3 (range >= 30)
SHBG: 47 nmol/l (range 10-55)
submitted by dirty_boris to Testosterone [link] [comments]
2021.12.02 21:36 blatant_prevaricator Which app do you use the least, but would never delete?
submitted by blatant_prevaricator to AskReddit [link] [comments]
2021.12.02 21:36 NotEnoughDriftwood Unvaccinated Toronto Police officers on unpaid leave told that if they wanted paid leave they should have shot somebody
2021.12.02 21:36 Otherwise-Shoe5975 I sent cros through cronos from defi wallet?
So 3 hours a go I sent over 2k cros from vvs through cronos. The recite or transaction says it was sent. My crypto.com app is connected so it was definitely sent to crypto.com yet I can't see the cros in my crypto.com. does anyone know how long it takes or did I lost then2k cros for good?
submitted by Otherwise-Shoe5975 to VVSFinance [link] [comments]
2021.12.02 21:36 Due-Presence1937 Maddy Belle - Doggy Style <3
2021.12.02 21:36 Connect_Bet705 Alright y'all let me know how i can improve my profile. you will not hurt my feelings :)
submitted by Connect_Bet705 to hingeapp [link] [comments]
2021.12.02 21:36 More-Ad7604 Air Aang vs Water Korra
Comics For Both
Location: Tree of Time
Include a Ratio if you Can
Bonus Round: Air Aang and Water Korra vs Tenzin and Unalaq
No AS or DAS
Include a ratio if you can
submitted by More-Ad7604 to AvatarVsBattles [link] [comments]
2021.12.02 21:36 delcasey My painting ‘Sprig with lemons’. The background is actually light grey and green, but I think it looks like white, when you make your photo too dark.
submitted by delcasey to watercolor101 [link] [comments]
2021.12.02 21:36 Epicfail86 My ist 4 mal, um, pul
Looking to break down my ist tune
submitted by Epicfail86 to DiabloPSN [link] [comments]
2021.12.02 21:36 Rayquazeon Christmas stockings are so large, so that Santa Claus can fit in them.
submitted by Rayquazeon to Showerthoughts [link] [comments]
2021.12.02 21:36 Your_Mom1111 Anyone selling nic on campus?
Pm me if you are please
submitted by Your_Mom1111 to RandomActsAtSBU [link] [comments]